Hello, readers!
My senior semester is almost done, and also this post might be last my message for you.
Today, I would like to tell you about event marketing, which I learned about in class last week. Event marketing is the activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. I was not familiar with the term event marketing before I learned about it, this semester, but I had done it when I was a student in a Japanese university. I was a member of an organization called "xChange", which is marketed as a “fashion swap party”. Most people have clothes and shoes they do not wear anymore. Some people throw them away and buy new clothes or shoes. Others donate their old things, and then buy new ones. According to some statistics, the average Japanese person buys 10 kg (22 lbs.) of clothes, and throws away 9 kg (19.8 lbs.) of clothes they do not need in a typical year. New clothes, shoes and purses are much more desirable to most people. On the other hand, many people now desire to extend the useful life of their belongings, and repurpose them when they are no longer needed. Also, buying new clothes frequently contributes to a wide variety of problems, such as child labor abuses and agricultural chemical damages caused by cotton farms. xChange produces opportunities for people to exchange their still-wearable clothes with others, without money being involved in the transaction. The organization’s goals include enriching associations between people, protecting the global environment, and encouraging people to think in terms of a recycling-based society. Fashion is important to many people, but sustainability must also be considered. Wondering if it was really necessary to always buy new clothes prompted some my friends and me to join the organization. After we joined xChange, we tried to hold an xChange event once a month on our campus, and sometimes we collaborated with an organic restaurant and even a local mall. Sometimes, a fashion show was included to help people understand the high quality of the clothing available. Annually, we scheduled an xChange event on Earth Day to help increase awareness and support that event. Also, we promoted our xChange events by using blogs and Twitter. Through each of the events, we increased the number of participants. Also, a local newspaper covered our xChange events, and this helped us get more participants for next event. Some participants brought their friends or family to the next events, illustrating that one of great effects of event marketing is the impact of personal connections. Event marketing requires significant time for event preparation in order to yield the desired results. Both social media and event marketing can be effective tools in promoting products, events and causes, but their use must be planned and coordinated carefully for maximum results.
Thank you for reading!!
Yuko
My senior semester is almost done, and also this post might be last my message for you.
Today, I would like to tell you about event marketing, which I learned about in class last week. Event marketing is the activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. I was not familiar with the term event marketing before I learned about it, this semester, but I had done it when I was a student in a Japanese university. I was a member of an organization called "xChange", which is marketed as a “fashion swap party”. Most people have clothes and shoes they do not wear anymore. Some people throw them away and buy new clothes or shoes. Others donate their old things, and then buy new ones. According to some statistics, the average Japanese person buys 10 kg (22 lbs.) of clothes, and throws away 9 kg (19.8 lbs.) of clothes they do not need in a typical year. New clothes, shoes and purses are much more desirable to most people. On the other hand, many people now desire to extend the useful life of their belongings, and repurpose them when they are no longer needed. Also, buying new clothes frequently contributes to a wide variety of problems, such as child labor abuses and agricultural chemical damages caused by cotton farms. xChange produces opportunities for people to exchange their still-wearable clothes with others, without money being involved in the transaction. The organization’s goals include enriching associations between people, protecting the global environment, and encouraging people to think in terms of a recycling-based society. Fashion is important to many people, but sustainability must also be considered. Wondering if it was really necessary to always buy new clothes prompted some my friends and me to join the organization. After we joined xChange, we tried to hold an xChange event once a month on our campus, and sometimes we collaborated with an organic restaurant and even a local mall. Sometimes, a fashion show was included to help people understand the high quality of the clothing available. Annually, we scheduled an xChange event on Earth Day to help increase awareness and support that event. Also, we promoted our xChange events by using blogs and Twitter. Through each of the events, we increased the number of participants. Also, a local newspaper covered our xChange events, and this helped us get more participants for next event. Some participants brought their friends or family to the next events, illustrating that one of great effects of event marketing is the impact of personal connections. Event marketing requires significant time for event preparation in order to yield the desired results. Both social media and event marketing can be effective tools in promoting products, events and causes, but their use must be planned and coordinated carefully for maximum results.
Thank you for reading!!
Yuko